Pro Wrestling Impact

Pro wrestling coverage of TNA, WWE, and Independent Feds

Saturday, April 30, 2005

Marketing Your Product

Understanding how to market your product in your area is something that is very easy to do but something that some companies don’t do. It’s not necessary to do surveys, but if you feel they will help you by all means conduct surveys.



Surveys are very helpful tools to help you better understand your customers/fans. For example If you are trying to decide on what merchandise you should carry at your event you could do up short survey cards asking what they would like to see.



Remember always keep your surveys short and simple. People do not want to do long surveys or ones that end up being to complicated. The easier the surveys are the better they will be for your business.



But surveys are not the only thing to help you to understand how to market your business. There are several things you can do. I’m going to give you some helpful ideas to help you increase your revenue through easy marketing tips.



The first thing you will want to do is take a step back and really survey your surrounding. If you have a large ethnic population in your area try to cater to them a bit. For example if your wrestling promotion is wrestling in a Hispanic area have several Hispanic wrestlers to help draw them in. You can either have Lucha Libre’s or more to the brawler style.



Also look in to putting ads in local ethnic papers. If you have a large ethnic population you always have a paper or two that cater to their ethnicity. Use these publications to work for you. Even if you don’t speak the language there should be someone on staff that can assist you with your ad.



There are also a lot of low budget advertisement opportunities in your area. Such as school papers, newsletters for clubs in your area, and community newsletters that you get in your mail or with utility bills. These are all great ways to inform people of your business.



Another great way is to have a booth at community events, such as holiday celebrations. If you are a sporting event you can get a few of your athletes to be at the booth so that people can meet them and talk to them. Fans always enjoy being close to the athletes. If you don’t have it in your budget to have a booth at these events send someone to hand out fliers.



If you don’t have a stationary location for your business such as some indy wrestling promotions that move venues monthly. For you one of your best marketing tools is a flier! Get as many people you can to hand out fliers in the community that your event is going to take place.



You can also ask in shops to hang fliers in their shop windows, a stack on their counter (quarter page fliers are the best for this), and post them on community bulletin boards.



Word of mouth tends to be one of your best marketing tools. But remember word or mouth can be a double edge sword. So need to always treat your customers as well as possible. I know that there are times when a customer is just being belligerent and nasty but try to keep a cool head as long as possible.



Remember no matter what the problem was in their minds they are right. There is no way to prevent bad word of mouth but the best thing to do is to make sure the positive out weighs the negative. Now good word of mouth can be a glorious marketing tool because with most people if friend or family members rave about something they will want to try it to.



Then if they have an equal to or better experience they will tell more people. This is not only a good way for people to learn about your business but it is also an inexpressive way to market your business because it doesn’t cost you a thing but to treat your customers the way you would like to be treated.



Another great marketing tool if you have a larger budget is to do TV and/or radio commercials. Sometimes the pricing for TV commercials are cheaper if you have them on a community channel instead of a major network channel. With radio stations you can sometimes get a package deal where you pay one price and get your commercial on all of the radio station's local channels.



I hope that some of these ideas are new to you or is something you can use to increase your revenue. After all in a business increasing your revenue is the main goal. It not only increases the income of the company but it also gives you the ability to do more for your staff. Which should always be one of your top priorities.

37 Comments:

At 1:17 PM, Anonymous Anonymous said...

Hi Heather,
You always come up with good ideas to market wrestling. I'm an old timer and Television was used in days past to generate heat. Most small promotions can't really afford T.V. but what they can do is make these events a continuing story. Have controversy and challenges made at a live event and use the P.A. system to have the wrestlers issue challenges for the next card. Maybe even have a few sneak attacks to promote a match for the next time they wrestle at that venue. Rollerfan

 
At 4:50 PM, Blogger Heather said...

Hi Rollerfan. I would like to thank you for your continuing support. I try to post once a week something that I feel may help small promotions. After all if it wasn't for smaller promotions the larger promotions wouldn't have seasoned wrestlers for there shows. You are right most smaller promotions can't afford TV unless it is on a community channel that only has what is going on in your community. Our power company has one of those channels.
Hugs,
Heather

 
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