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Friday, April 22, 2005

Ways To Increase Your Venue Through Ticket Sales

Your ticket sales may be one of the most important sales you can make because it gets people in the door. It's essentially an anchor sale, once it is made and the customers are in the door they will spend more money on merchandise and concessions.



There are several different ways to approach ticket sales the first being selling your tickets for a cheaper price than you were originally considering selling them for. The reason you would do this is if the tickets are cheaper it makes it easier for families and low-income customers to be able to spend a night out that they may not have been able to have other wise.



Keep in mind the price change doesn't have to be that much just $3 to $5. Can make all the difference in the world for some one trying to budget a show into their weekly spending limit. They are still going to spend that money on food and drinks anyway.



Another way to draw in a crowd is by having family ticket sales. Such as if your ticket prices were $10 for adults and $8 for children over 3 you can do a ticket package for $25 for 2 adults and 2 children instead of the $36 it would have worked out to be.



The family will save $11. They will see this as a good deal. In return they will still buy concessions and merchandise. So in the end you aren't losing anything if anything you are making more revenue because you are drawing in someone that wouldn't have gone. Plus there is a bonus with doing ticket specials; you get free word of mouth promotions.



Another very successful way to draw in fans is to do special ticket pricing nights. I see this a lot with sporting events. Such as kids get in free with a good report card, kids free with a paying adult on a certain day of the week (this works very well with restaurants to), or have buy one get one free ticket nights. This idea is one of the most imaginative to use because you can set it up any way you want and have fun with it. Again you will still make up for in sales in other areas.



A suggestion for Indy wrestling promotions is that since you get to know your regular fans that brave all traffic, weather, and distance to make it to your show you can do one of 2 things that could help build your regular fan base you can either do a half price ticket offer if your regular fan brings a friend for the first time to enjoy your promotion.



The other thing you may want to consider for your regulars is stamped cards that give you one free ticket after say 12 tickets bought. This will give the fan something to work towards because they think they are really getting a great deal. You really don't lose anything what is a couple free tickets a show for a dedicated fan? It doesn't cost you any thing and will again help with word of mouth promotion.



There are so many different imaginative ways to increase you venue by increasing your ticket sales. These are just a few ideas to get you started in the right direction. You don't have to be a large sporting event to do this. It will even work for indy promotions.



When you're working on this you need to keep in mind that families and single parents are always looking for something to do with the kids. As long as your event is family friendly you can draw in the families. Which there are some people that will say they don't want the kids there because they are a distraction but for sporting events kids are the next generation of fans as well as players. The key here is to hook them while they're young.



No matter what your business is whether it is a sporting event, the ballet, or theater you can all benefit from these ideas.

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1 Comments:

At 5:33 PM, Anonymous Anonymous said...

Hi Heather,
I've been attending Pro Wrestling Iron which is an indy promotion based out of Hayward Ca. I have invited my cousin and his girlfriend up for the next card. For 30 dollars, I can buy their ticket and we will sit 3 rows from the ring. For 40 dollars at the WWE Smackdown at the Cow Palace, I would be lucky to sit 40 rows back and thats the price for 1 ticket. Its worth it to me to sit close and yell . With a lot of families there, if you do it in a non profane, funny way , you can actually make the wrestlers look better to the promotor and get a few people to laugh and enjoy themselves more. Word of mouth sells tickets and all it takes is a few people to bring a few more and if they have fun , they will return Rollerfan

 

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