Customer Compensation

What to do when something goes wrong at your event is something you should always plan for. The reason you should plan is because you need to have some idea of what you want to do to compensate your fans if something goes wrong.



Of course you always hope that you never have to put your plan into action, but it’s always good to have a back up plan for when things go wrong. You never know when a major problem could happen it could be anything from a ring breaking at a wrestling event to an unskilled skater getting injured on a roller derby track with out back up to a power outage!



These are the major things that you really need to have a plan ready to put into action! It depends on what and when the problem occurs during your event. If it were at the very beginning the right thing to do would be to offer them free admissions to the next show with their ticket stub. But if the problem occurs half way through the show well than offer the customer half price on their next admission.



This way the customer really feels like you care that they really did have their evening ruined! It may sound like your taking another loss but in the long run you will gain. Because they will want to continue to come back to see your event and they will tell their friends how great you handled the situation.



But if it was something such as the customers shirt got ripped on a chair of course you are going to give them a t-shirt from your event. Not only with this make the customer happy but also they will continue to wear the shirt after the event and provide you with free advertisement.

There are a number of small things that can happen that you can compensate in several different ways such as something free out of the concessions stands providing you hold the concessions, you can give them a coupon for a discount on admission or for discounts on merchandise.



These are just a few of the things that you can do to show the costumer that you do care and have sympathy for their problem. This is very important because you do not want a lot of bad word of mouth on something you could have prevented.



Granted I know that there are some people out there that are just looking for something free. You can normally tell the difference between these people though. Once you have decided they are just trying to scam you than you can decide what you want to do if anything.



These are just a few ideas for you and I am sure that you can develop a plan of action that is right for you and your event.

Tags: Customer Compensation, Marketing, Wrestling, Roller Derby.